MSME: Speakers  reiterate importance of technology, digital transformation


The speakers at the third edition of Micro, Small and Medium Enterprises dialogue have reiterated the importance of powering businesses, whether big or small, with technology and digital transformation in order to guarantee growth.

The MSME Dialogue, a quarterly event which took place on April 24, 2021 was organised by MSME Africa, a multi-faceted resource platform for Micro, Small, and Medium Enterprises in Africa providing capacity development, news, opportunities, business articles and other resources for MSMEs, entrepreneurs, and startups.

The event sought to address and proffer solutions to issues affecting Micro, Small and Medium Enterprises.

Speakers at the event, which had hundreds of owners and managers of Micro, Small and Medium Enterprises, other entrepreneurs and business owners from different sectors in attendance was held virtually.

The speakers included Rex Mafiana: CEO, FPG Technologies, Fatma Nasujo, Global Head of Operational Excellence at Sokowatch, Kenya, David Lanre Messan, CEO, FirstFounders, Bisoye Coker, CEO/Co-founder, Kiakia FX and Jeffrey Williams-Edem, Group Business Head, Merchant Acquiring at Interswitch Group.

The session was moderated by Solape Akinpelu, CEO/Founder, HerVest.

According to Bisoye Coker, “Digitisation is the key to fixing several of the numerous challenges faced by businesses; embracing technology helps business owners to take smarter decisions by helping to collect, store and process data.”

In the words of Rex Mafiana, “Technology is a behavior tracker and it can help MSMEs leverage minimal capital in very effective ways.”

 He added, “Purchase convenience and personalisation are some of the advantages technology gives to business and at the heart of digital transformation is customer experience.”

While responding to a question, David Lanre Messan stated thate, “Technology is an enabler; you don’t build a business solely on technology; you use technology to power and enable your ideas and innovations.”

Fatma Nasujo of Sokowatch, Kenya made a case for technology education in our schools, according to her ‘being intentional about technology education will help in innovation and technology adoption.”

Jefferey Williams-Edem believed that innovation must stick to continuous creativity and also advised MSMEs to start their technology journey “by first identifying their sales objectives.”

While commending the speakers for providing so much insights on the subject of discussion, the convener of MSME Dialogue, Seye Olurotimi, also expressed his appreciation to all attendees and the brands that supported the event – Accion Microfinance Bank and Quickteller Business.

The next edition of MSME Dialogue is expected to take place in July 2021.


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