Bigi, Rite Foods’ award-winning brand, presents new car to ‘Watch & Win’ promo winner

L-R: Assistant Brand Manager, Bigi, Ms. Aransiola Biola; with the Bigi ‘Watch & Win’ Promo Winner, Akinadewo Dove Folashade, a Chartered Accountant; and Rite Foods’ Assistant Marketing Manager, Adebola Adeyinka; during the presentation of a brand-new car to the winnertheat the company’s head office in Ikeja, Lagos

Bigi carbonated soft drink from the stable of Rite Foods Limited, has rewarded Ms. Akinadewo Dove Folashade, a 36- year- old Chartered Accountant, the winner of its ‘Watch & Win’ promo with a brand-new car.

This came after weeks of re-invigorating movie lovers with its 13 variants while watching their favourite movies at the Silverbird Cinemas in Lagos and Abuja.

The exhilarated Akinadewo, who received the brand-new car at Rite Foods head office at Adebola House in Ikeja, Lagos, on Thursday, 25 May, 2023, also got other prizes of Bigi carbonated soft drinks, while other participants smiled home with consolation prizes which include laptop computers, Bigi products, blenders, printers, and other exciting products.

The promo which was flagged off by Bigi in December 2021 was aimed at rewarding fun-seekers and movie-lovers, who excite themselves with their best films at the Silverbird Cinemas in Lagos and Abuja, and with their favourite Bigi products, in the exclusive partnership between Bigi and Silverbird Group nationwide.

In her remark, the Assistant Brand Manager, Bigi, Ms. Aransiola Biola, said through the promo, the consumer-centric brand continually connects with consumers, offering them the unparalleled taste that revitalises, as a product for every moment, for entertainment and other occasions.

She stated that with a thrilling movie experience with the Bigi brand, consumers would have fun-filled and enjoyable moments that demonstrate the care and love they need.

And with much joy, Akinadewo who thanked God for the opportunity of being part of the promo admits that the Bigi Cherry variant is her best carbonated soft drink as its taste is quite distinct, unmatched, and produced with the quality that takes one’s mind from other products in its market segment.

The Chartered accountant said she was much delighted to be the winner of the brand-new car and that it came as a surprise to her.

In the euphoria of the gift, she prayed that God should continue to bless Rite Foods Limited, and put Bigi above other products in the soft drink market.

Since the commencement of the Bigi Reward Scheme, the brand has received commendations from movie lovers and consumers for putting smiles on their faces through valuable gifts that make life worthwhile.

Given the brand’s uniqueness, Bigi Cola in 2022, won “The Fastest Growing Cola Brand of the Year” at the Marketing Edge Brands and Advertising Excellence Awards held in Lagos.

Bigi also clinched the “Most Outstanding CSD Brand of the Year” at the Brandcom 2021 Awards, for its market leadership position in the beverage industry, surpassing its competitors in that category.

Bigi sponsored the Nigerian Idol Seasons 6 and 7, and is currently doing the same in the Season 8 of the international musical star discovery platform for young Nigerian artists, thereby making their dreams of becoming superstars come true.









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